A political texting program can look very different once a campaign moves from reaching a few thousand people to communicating with hundreds of thousands or
Donor retention for political campaigns depends on what happens after someone contributes, not simply on how effectively the campaign asks for the next donation. Campaigns,
Political fundraising text messages are most effective when they do more than place a donation link in front of supporters. Campaigns that use texting strategically
A successful political voter contact strategy is built over the course of a campaign, not during the final week before Election Day. Campaigns that consistently
Campaigns don’t build successful Get Out the Vote (GOTV) programs on Election Day, they prepare for them weeks in advance. GOTV text messaging gives campaigns
Earning media coverage is only part of the equation. The campaigns that maximize its impact don’t wait for supporters to discover it on their own.
When breaking news unfolds, campaigns need a way to communicate directly with supporters rather than relying solely on social media to carry the message. When
For a long time, social media felt like the center of digital campaign communication. It gave campaigns speed, visibility, and the ability to respond to
Once a campaign understands that social media reach is unpredictable, the next question becomes more important: what does the campaign actually control? Campaigns Are Looking
Following TCPA is not enough. Learn why political text messages get blocked and how campaigns protect deliverability.
