May is here which means that summertime is right around the corner. This can be an excellent time to bolster your sales and increase your profit as many people want to get out and about and enjoy the sunshine and nice weather. However, drawing them in is almost always easier said than done. That might leave you wondering how exactly you can connect with your customers. If you’ve tried other marketing methods and fallen short, P2P texting could be your best solution.
Below, we’ve compiled some helpful information regarding P2P texting and how this can be a new and innovative way to bolster summer sales:
What is P2P texting?
Right out the gate, if you’ve never heard of P2P texting, you are likely curious about what it is. P2P stands for ‘peer to peer’ or in other words, person to person. It is a great way to personally connect one-on-one with your clients and customers. You can send either SMS or MMS messages directly using either a self-service or full-service environment. Full-service means that you would be utilizing the help of the software’s agents, such as what we offer here at MudShare. On top of this, all conversations happen in real time!
If you’re worried about whether or not this marketing method is regulated, have no fear! Here at MudShare, everything we do is fully compliant and follows all of the TCPA regulations. This will give you the peace of mind that you deserve when engaging with your customers.
5 Ways to Boost Sales
Now that you have a little background knowledge on what P2P texting is, it’s time to delve deeper into how to use it effectively. If boosting sales is a part of your marketing strategy this season, you won’t want to miss out on these ideas!
#1.) Offer Exclusive Coupons
When starting off in the world of peer to peer texting, the first thing you have to do is establish a subscriber list. Perhaps one of the quickest ways to go about this is to offer subscribers exclusive sales or coupon codes that will come directly to their phones. Not only will this encourage them to sign up their phone number, but will prompt them to come in store once you send out said codes.
The numbers don’t lie when it comes to P2P texting. In fact, this marketing method sees ten times as many coupons redeemed as printed coupon programs. As an additional bonus, texting digital coupons or codes is environmentally friendly and cost effective. That’s a win-win all the way around!
#2.) Send Out Surveys
What does your audience really want? While you likely have a pretty good understanding of what their expectations are, gathering the exact data can prove to be extremely helpful. Send out a quick survey to your subscribers and be sure to incentivize their input, such as offering a coupon code upon successful submission.
When sending out surveys, ask questions that will really add value to your business and marketing strategy, such as:
- What products would you prefer to see this season?
- Are you more likely to shop online or in-store?
- What types of sales would encourage you to make a purchase?
- The last time you visited our store, what did you enjoy? What didn’t you like?
These are just a few sample questions that you can ask, but feel free to tweak your surveys to what fits your business, mission, and marketing goals the best.
#3.) Offer Timely, Seasonal Sales
Another way that you can use P2P texting to bolster your revenue is by sending out timely and seasonal sale offers. Think of this way: are you a clothing boutique that has seen a sudden influx in Americana tops? Send out a text to your subscribers before the 4th of July to let them know! Or are you a sporting goods supply store that carries merchandise for popular summer sports? Offer your subscribers a discount on baseball mitts or softball bats. This can be a powerful tool for engaging with customers and increasing sales.
#4.) Share Store Updates
P2P texting can be a very effective way to share updates regarding your store. While social media or Google My Business can help in this arena, nothing is more direct than sending out a text message. For example, this can be a tool to communicate with your customers if you are having reduced hours over Memorial weekend or if you plan to be closed during Independence Day. Doing so will help to minimize confusion and frustration by ensuring that customers aren’t trying to pull up to a store that isn’t open. They will know to drop by before or after the hours mentioned in the text.
#5.) Ask Customers to Review Your Business
Word of mouth is perhaps the oldest form of marketing, but in this day and age, sharing those personal experiences looks a little different. If you would like to see an influx of sales, simply text your subscribers and ask them to kindly leave a review on either Google or one of your social media pages. When a potential customer goes to look at your business online in the future, they will read through the positive things that past patrons have said and use this as a determining factor when making a purchase. Plus, these reviews help build brand loyalty and can improve the trustworthiness of your image.
P2P Texting From MudShare
Whether you own and operate a small business or you are at the top of a large company, P2P texting can be extremely beneficial. In this current economic climate, improving sales is at the top of everyone’s list, and utilizing MudShare’s services could be the game changer that you need.
To learn more about our peer to peer texting platform or to request a consultation, contact us today! We would be more than happy to help you navigate this innovative marketing method and keep you engaged with your customer base.