Text Marketing for Small Business: 5 Benefits You Need to Know

Written by Admin • June 16, 2023
A woman using text marketing for small business to stay connected to her customers

As a small business owner, you have to be extremely careful about how and where you invest your finances. After all, you want to ensure that you are getting the most bang for your buck! However, with so many different marketing options available out there, it can be difficult to discern which is best for you and your needs. That being said, if you’ve never used text marketing for small business, you could be seriously missing out on an excellent opportunity!

If you’re new to the world of peer to peer texting, or you aren’t entirely sure what that means, that’s okay! Our MudShare team are true pros in the realm of text message marketing. Below, we’ve taken the time to define text marketing as well as provide some benefits you won’t want to miss. Continue reading below to learn more!


What is text marketing?

It is no secret that sending a text message is a quicker, more effective way to reach someone. You can easily share detailed information in an easy to read and easily digestible text as opposed to having a long-winded phone call. This concept doesn’t just apply to your daily personal life, but to marketing as well! 

At MudShare, we use text marketing to send SMS or MMS messages on a one-on-one basis in either a self-service or full-service environment. This allows for real time, two-way conversations with customers or supporters! Meaning that if they have a question or concern, they can simply respond to the text. Not only that, but our services are fully compliant with the latest TCPA regulations, allowing you to have peace of mind as a small business owner.


5 Benefits You Need to Know

Now that you have a little background information regarding text messaging for small business, it’s time to delve into the benefits! If you’re on the fence about using P2P texting, there are a few things you will need to know first:


#1.) Higher Open Rates

As a consumer yourself, you probably know all too well how easy it is to overlook the brand emails that come to your inbox. Either you are too busy or oftentimes, they may even go directly into your spam folder, never to see the light of day. When this happens as a business owner, it can be extremely frustrating and can make you feel as though your efforts are in vain. 

Don’t throw in the towel with digital marketing yet, though! There is a solution: text message marketing. In fact, text messages have a 98% open rate compared to email, which only has a 20% open rate. Increasing the number of customers who are seeing your messages is never a bad thing, that’s for sure! 


#2.) Increased Engagement

Getting your subscribers to open their messages is only half the battle, however. Your real goal is to engage them in a conversation, allowing them to ask questions, book an appointment, or place an order. Text marketing has a 45% response rate, which is significantly higher than what you would get from email, social media, or phone calls. Should a customer want to reply, they can do so immediately, helping them to make a quick decision about whether or not to make a purchase or utilize your services.


#3.) Keep Things Moving Quickly

Brevity is the soul of wit, as well as the appeal of text message marketing. In today’s busy world, consumers are constantly on the go with little time to engage directly with businesses. This is part of the reason why email marketing and social media are falling behind in terms of viable marketing options, especially for small businesses. With only 160 characters or less, you need to be able to communicate your message directly to the consumer. Are you having a summer sale? What about a special coupon code for your subscribers? Are your business hours changing? No matter what you need to say, texting allows you to do so expeditiously and in a way that is easy for the customer to understand. 

Two female cafe owners using a cell phone

#4.) Extremely Affordable

One of your biggest concerns about signing up for text marketing is likely centered around the cost. This makes sense, especially as someone with a set budget. If you think that using a P2P platform is expensive, it’s time to think again. Here at MudShare, we have several package options to choose from, allowing you to find the right fit for your business. Whether you want to handle the text correspondence yourself or would prefer to utilize our expert agents, we’re here to help and in a way that is cost effective. 


#5.) Solidifies Customer Loyalty

On a final note, text marketing for small businesses is a great way to solidify customer loyalty and establish your brand. You can build a strong bond with your customers by sending out special coupon codes, wishing them a happy birthday, or simply inviting them to exclusive shopping events. 

Email marketing and social media all have spam filters, sending messages to be sorted automatically. Phones, however, have no such function – everything goes to the same inbox. When a customer is subscribed to receive your text messages, it’s because they want correspondence from you front and center. This kind of loyalty is unmatched and not something you should take for granted!


Get Started With MudShare!

Finding a reputable and affordable P2P texting platform is your first step in entering into text marketing for small business. There is no need to scour the internet, however – let MudShare be your one stop solution! Our team is extremely knowledgeable on all things text marketing, helping you to get set up and sending out correspondence in no time at all. We would be happy to talk with you one on one and create a plan that will bring your business to the next level. 

To learn more about MudShare or to request a free consultation for our services, contact us today! Our agents are standing by and are ready to support you and your business.

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