Nonprofits and P2P Texting: 6 Key Benefits You Need to Know

Written by • December 29, 2022
A person donating online using their phone and P2P texting

It’s no secret that working for a nonprofit organization has its challenges. Namely, fundraising and trying to get the much needed financial support necessary for spearheading your good cause. However, this task is always easier said than done. In today’s world, procuring necessary funds can be tough, but thanks to modern technology, such as P2P texting, you can get a leg up. Connecting with donors on a personal level is a huge way to build relationships and ensure continued support. 

As a nonprofit organization, using P2P texting has many benefits, not just in the realm of fundraising. In fact, this specific technology can provide support in nearly every aspect of running a nonprofit organization. Continue reading to learn more about it!


Benefit #1: Secure financial support.

If you have spent any amount of time working in a nonprofit organization, you probably have faced all the ins and outs of fundraising. This can be one of the most difficult parts of running a nonprofit organization. After all, you rely almost exclusively on donations and the charity of others to keep business up and running. 

Have you noticed that in recent years, you’ve been struggling to connect with potential donors via phone call or email? That is mostly because so many scam artists have taken this route. Robocalls and telemarketers posing as nonprofits have tainted the market and prompted people to block or ignore these types of calls and emails. That is why if you haven’t yet turned to P2P texting as a solution, now is your chance!

P2P texting has a response rate that highly rivals that of both phone calls and emails. In fact, did you know that texting has a 98% open rate compared to email? Not only that, but P2P texting has a 90 second response rate, making it a quick yet personal way to connect with donors. 


Benefit #2: Rally Your Supporters

No matter what your cause may be, it is important to stand on a united front. P2P texting can be a highly effective way to communicate with your supporters and rally their efforts. Whether you are calling them to action to sign a petition or encouraging them to get on social media with a specific hashtag, texting can get your message across quickly and effectively. Plus, you know that your messages will get read and not lost in a junk inbox somewhere.


Benefit #3: Increase Event Attendance

Are you trying to sell tickets to a fundraising gala? Or perhaps are you wanting to promote a peaceful rally at your local park? Getting messages out about your event can be tough, and attendance can make or break the success of your event. That is why you should rely on p2p messaging! It is an easy yet effective tool for communicating event times, locations, or even selling tickets. Message recipients can even ask questions if they need to, including inquiring about dress codes or seeking out other additional information. Keeping your target audience informed is the first step in filling seats at your next charity event.


Benefit #4: Organize Volunteers

When it comes to a nonprofit organization, volunteers are the backbone of your cause. Without the countless hours donated by volunteers, your nonprofit wouldn’t be able to achieve all the things you want it to. That being said, volunteers need help getting organized and being assigned various tasks. Use P2P texting to send out short, branded links where volunteers can sign up for a timeslot or choose a particular role. You can also effectively communicate times, meeting places, and also create a line where volunteers can ask questions if need be. These types of digital tools will help everything run a lot more smoothly and make the most out of a volunteer’s time!

A group of volunteers stack their hands togehter

Benefit #5: Show Your Gratitude

Want to say ‘thank you’ to past donors and volunteers without having to handwrite hundreds of personalized cards? P2P texting can be a great way to show your gratitude without dipping even more into the budget amassing personalized cards and postage stamps. Anytime someone donates money or time, whether it be five dollars or five minutes, you want to acknowledge these individuals. Sending a quick ‘thank you’ text using P2P texting will show them that you are grateful for what they did and will encourage them to donate or volunteer again in the future. 

As an added benefit, with P2P texting, you can even personalize your messages! Simply modify the group text to include each individual’s first name, even if you are sending out the texts en masse. This level of personalization will put a smile on the recipient’s face and leave them feeling motivated to repeat their actions in the future.


Benefit #6: Share Your Services

Do you provide free mental health services and crisis counseling? Does your nonprofit assist with single parents needing funds to pay utility bills? Are you trying to gather donations to clean up the local beach? Regardless of what kind of noble service your nonprofit offers, you need a way to affordably and effectively market the services that you offer. P2P texting can be an excellent way of doing just that! The more you can make your services known, the more lives you will be able to touch and change in the process.


P2P Texting From Mudshare

Are you wanting to test out P2P texting for your nonprofit organization but aren’t sure where to start? Allow our team here at Mudshare to get you all set up! Regardless of how hands-on you want to be in the P2P texting process, we are there for you. Our technology is very user friendly and simple to use. If you have any questions, we want to provide you with the support you need to make the most out of your P2P texting experience.

To get started with Mudshare, contact us today! We are equipped to help a wide variety of companies, including nonprofits, retailers, and even political campaigns. Get in touch with us to see just how Mudshare can make a difference in your marketing efforts.

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