How Retailers Can Use P2P Texting to Boost Holiday Sales

Written by Admin • November 22, 2022
A young couple out holiday shopping

During this time of year, there is a huge focus on getting sales and making every dollar count. If you are a business owner, regardless of the size of your company, you need an edge in order to stay competitive in this bustling holiday market. While your marketing plan probably includes a variety of tactics, including using social media, TV, and other advertising methods, if you’re not utilizing the power of P2P texting, you are missing out on customers.

This might leave you with a few questions, including asking what is p2p texting? How exactly can it help bolster your business? How does it differ from other marketing methods you’ve used in the past? These are all important questions and today, MudShare wants to answer them. Continue reading to learn more about P2P texting and how it can help your holiday sales

What is P2P texting?

If you aren’t familiar with the term ‘P2P texting’, that’s okay! It simply stands for ‘peer to peer texting’ and it is a popular way to market to customers. P2P texting includes sending SMS or MMS messages on a one-on-one basis in either a self-service or full-service (using the help of MudShare agents) environment. It is a great way to personally connect and communicate in real time with your customers and even potential customers. Not only that, but it is also fully compliant with the latest TCPA regulations meaning that you can use this service worry free.

P2P Texting Fast Facts

When it comes down to using peer to peer texting and whether or not it is effective for holiday sales, the proof is in the (figgy) pudding. Here are some fast facts about P2P texting that you won’t want to overlook

P2P texting has a 98% open rate.

That is a huge statistic especially when you compare it to the mere 20% open rate of marketing emails.

Expect a 45% response rate from customers.

When comparing this statistic to email and social media, this means that 45% of customers aren’t just reading the content – they’re responding to it

A response time in 90 seconds or less.

If you send out a marketing text message, you can expect a response in 90 seconds or less. With other marketing forms, such as email, this response time exceeds 90 minutes or more. 

Over 10x the amount of coupons redeemed.

If you put an exclusive coupon or discount code in an email, odds are good that it is going to get overlooked. However, if you put it in a text message and send it directly to the recipient, you should expect to see over 10x the amount of coupons redeemed. This means that your special sale is likely going to be a huge hit!

A young woman doing holiday shopping on her phone

Marketing Tips for P2P Texting

Now that you have a little background information on peer to peer texting, it’s time to take a closer look at how you can incorporate it into your holiday sales. These tips are sure to give you a leg up and make sure you have a very profitable season:

Timing is Everything

Remember that the holiday season is a very busy time for many people. For those who are looking for the best Black Friday or Cyber Monday deals, they are trying to plan and budget for their shopping in advance. That is why timing is everything for your business, especially when it comes to sending out promotional texts. Have a plan and send communication early to ensure that your customers have a plan and can include your business into their holiday shopping budget.

Include a Call to Action

When it comes to sending out text messages, it is important to always include a call to action. If you are trying to make a sale, be sure to include language such as ‘add to cart’, ‘buy today’, ‘shop our sale’, or ‘reserve your item’. This sort of language promotes a sense of urgency and encourages customers to go ahead and make a purchase instead of waiting around. Sure, the customer could come back and revisit the text or make the purchase at a later time, but the odds of that are quite slim.

Keep It Simple

Remember this key rule: keep it simple. When communicating with your customers, especially via text message, sending out walls of text can be extremely off putting and overwhelming. Instead, focus on keeping characters to 140 or less and getting your point across quickly and effectively. Also, try not to overuse GIFs or pictures, though they can be used effectively and attention-catching in certain situations. 

Give It a Personal Touch

One of the best things you can do when using P2P texting is to make sure to put in a personal touch. This can be as simple as including their first name at the beginning of the text and making the recipient feel special. If you have a custom or curated list for shoppers of a specific item, such as a particular brand or type of item, be sure to include that item in the text message. 

User Friendly Formatting

Perhaps one of the best aspects of P2P is texting is that it is very user friendly and simple to navigate. You don’t need a marketing degree or any special graphic design skills to be able to construct a text message. Emails and social media ads might require those things, but if you know how to type and send a text message, then you’re golden! That means that businesses both big and small can take advantage of this unique marketing tool. 

Contact MudShare Today!

If you are looking for a serious leg up in your marketing strategy this holiday season, then it’s time to incorporate P2P texting. To learn more about the services that we offer at MudShare, contact us today! We would be happy to answer any questions you may have as well as provide more information about our platform. This holiday season, make the most out of every sale by harnessing the marketing power of P2P texting.

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