In the realm of political campaigning, it’s important to stay on top of it all and to keep a constant line of communication with voters. After all, transparency and letting voters know that you care is vital to earning their trust, and in turn, their support on election day. In today’s world, there are so many different outlets that can be used to reach citizens. Between phone calls, flyers, TV and radio campaigns, social media, and more, it can all start to feel a little overwhelming. This might leave you wondering: is there a different solution? Yes – political texting.
Political texting is a campaign method that is on the rise and is becoming more and more popular thanks to its many benefits. If you are curious to learn more about this method and if it might be a good fit for you, continue reading!
1.) Send out reminders about deadlines and election day.
First and foremost, one of the biggest advantages that political texting can have for your campaign is that you can send out important reminders to voters. This includes pinging them about deadlines to register to vote as well as encouraging them to head to the polls on the day of. With how stressful and busy everyone’s lives can be, these little reminders can be a very helpful tool to both politicians and voters alike.
2.) Help with raising campaign donations.
At the very beginning of your political campaign, one of the first things you will need to do is secure campaign funds. By far, this can be one of the most difficult aspects of starting a political campaign. Using a political texting tool, such as peer to peer texting services, can help you to stay in touch with donors. This includes the ability to send them a personal message thanking them for their support. By acknowledging their ongoing financial support, the donor is sure to feel more appreciated and in turn, want to invest more money into your campaign in the future.
3.) Reach out to a younger demographic.
Knowing your audience is half the battle. The other half? Actually reaching out to them. For younger voters, aka anyone under the age of 35, you have to think outside of the box to reach them with your political message. That is because more traditional methods, such as cold calls or door ringing and handing out fliers, do not appeal to the younger demographic. By utilizing political texting, you can send a quick, to the point text message straight to their phone. If they have questions, they can easily send a message back and be on their way. The last thing someone in this age group wants to do is to spend their time chatting on the phone with a stranger
4.) Recruit campaign volunteers.
Let’s face it: your political campaign is nothing without those that volunteer their time and effort. Whether you are running for mayor, governor, even president, it is the people behind the scenes that are the backbone of your campaign. When it comes to recruiting volunteers, you want to reach a lot of people as quickly and efficiently as possible. Political texting can help you do just that! Reach out to your potential volunteers by sending out mass text messages that are still personalized for each individual person on your list. They can correspond with you and ask questions in real time, easing the efforts of getting them signed up for volunteer time slots.
Also, a peer to peer texting platform can be an effective way to thank past and current volunteers for their efforts. It is amazing how much a simple text of appreciation can really brighten someone’s day and encourage them to volunteer once again! Finding new recruits is important, but so is retaining (and appreciating!) the ones that you already have.
5.) Keep voters informed on where you stand.
At the heart of your campaign should be the issues that you want to address. Whether this includes passing legislation to change laws or working with city officials to put in new ordinances, voters want to know where you stand. One of the easiest ways to communicate this is through political texting. You can send out quick, concise texts reminding voters about your plans and the policies you believe in. Also, you can include a link to news articles or back to your website where voters can review information more in depth. This helps to provide transparency as well as keep the public informed.
6.) Political texting is cost effective.
As mentioned briefly above, running a political campaign can be very costly. That is why it is vital to find as many affordable and cost effective marketing resources as possible. Perhaps one of the best ways to do this is to start a political texting campaign! Whether you are running for a local office or a national one, you want to find the tech that works best for you and your budget. You will likely be surprised at how affordable some of the packages are! Save on your campaign budget while also reaching more voters – a win/win all the way around.
7.) Higher open rate.
If there is one thing that is true, it’s that data doesn’t lie. When using peer to peer texting, messages have a 98% open rate compared to email, which only has a 20% open rate. On top of that, these text messages are opened within 90 seconds of being received! This is especially impressive when you consider that emails can sit in inboxes for days or go directly to the junk mail folder without ever being looked at. If you have struggled in the past with connecting to voters, political texting is the way to go.
Contact Mudshare Today!
Now that you have a little bit of background information on just how peer to peer political texting can help amp up your campaign efforts, it’s time to get started! To learn more information about Mudshare or to get a quote, contact us today. We would be happy to answer any questions you may have and are prepared to show you the difference that political texting can make.