5 Reasons Why P2P Texting Should Be In Your 2023 Marketing Strategy

Written by • January 13, 2023
2023 marketing strategy with an arrow and bullseye

Now that 2023 is here, you have undoubtedly begun to set goals for your organization for the coming year. Maybe this means making new sales, reaching new customers, or becoming more transparent as a whole. Whatever goal you’re striving to achieve, it is important to have strategies in place to help you get there. After all, these aspirations aren’t something that will simply happen overnight! 

In this digital age, there are so many different ways that you can connect with the world around you. Methods such as social media and advertising on various digital platforms is always a great choice. That being said, if you aren’t using peer to peer texting, also known as P2P texting, to reach your audience, you could be missing out on an extremely valuable marketing tool. Keep reading to learn more about P2P texting and just how you can use it to reach new heights in 2023!

 

#1.) Find Proof in the Numbers

Marketing is, at its core, a numbers game. The more people you reach, the more customers, donors, or voters you attract, and the more money you make at the end of the day. It’s that simple. However, the first step in the process is always the hardest – what new way can you reach your audience? Enter P2P texting. 

Here are are a few fast facts you should know:

  • Text messages have an impressive 98% open rate. (Compare that to email marketing’s 20% open rate!)
  • P2P texting has a 90 second response rate whereas email has a 90 minute response time.
  • You can expect a 45% response rate to text messages compared to email, phone, and Facebook.
  • Over 10x the amount of digital coupons are redeemed through P2P texting compared to paper coupons.

As you can see, P2P texting might be one of the newest approaches to marketing, however, it is quickly proving itself to be one of the most effective! 

 

#2.) To the Point Marketing

Once upon a time, email marketing was all the rage because you could put your heart and soul into branding and designing each email. You could be creative, fun, and share a huge wealth of information all at once. While this method does certainly still serve its purpose and have a time and a place, the overall vibe of the market has shifted to catering a more direct and to the point approach. You might be wondering: why is that? Let’s break it down!

First of all, as a consumer yourself, there have likely been times where you felt overwhelmed or inundated by too much information. Everywhere you go, there is an advertisement of some kind. On TV, while watching videos on the internet, scrolling through social media, and more. Many people have trained their brains to pay the ads little mind and go about their business. With P2P texting, however, you can deliver a short, to the point message right to their phones. They can quickly read in less than thirty seconds, click an embedded link, or respond right away with a question.

 

#3.) Easy to Use

With marketing and advertising, there is a lot of benefit to having a professional graphic designer or writer create your ads and emails. However, if you are a very small team or don’t have that kind of budget, you may feel as if your options are limited. That is the beauty of P2P texting: you can get your message across with just a brief text. Having a background in marketing or design isn’t necessary at all! You just need to choose what you want to say in 160 characters or less and send it out into the world.

Here at MudShare, we make things easier for our customers by offering a user friendly message editor tool. Keep track of your word count, your character count, and even play with adding emojis, pictures, and GIFs. This will help literally anyone on your team to create custom and effective text messages to send out to your audience.

A female shopper using P2P texting on her phone

 

#4.) Take Advantage of Timely Information

Are you a retailer who specializes in outdoor wear and accessories and an unexpected cold snap just moved into your region? Did your supplier accidentally give you a huge surplus of one particular item? Take advantage of that information to create timely and relevant sales! Quickly text out a coupon code to your subscribers encouraging them to take a percentage off cold weather outerwear, hats, gloves, and other accessories. Leveraging current events to your advantage is so much easier when you have a fast and effective way of sharing said information.

 

#5.) A Personal Touch

In recent years, marketing tactics have felt rather shallow. Customers are disengaged or disinterested in advertising. If you have noticed this happening with your own marketing efforts, then it’s time to add in a personal touch. P2P texting is a great way to do exactly that! You can touch base with your customers on a personal level and even engage with them one-on-one, hence the term ‘peer to peer texting’. 

Not only can you include the recipient’s name when you contact them, but they can also respond to you. This allows them to ask questions, seek out additional information, or make inquiries about past purchases, donations, or encounters. In the era of AI, message bots, and robo calls, it can make a consumer feel valued and appreciated by simply knowing that they are talking to a real, live human being. 

 

P2P Texting From MudShare

At the end of the day, P2P texting is revolutionizing how you can connect with your intended audience. It is creating a simple and effective yet personalized means to reaching customers, donors, voters, and more. If you are wanting to get started with P2P texting but aren’t sure what you need to do, then make sure to contact our team here at MudShare today! Whether you want a fully guided experience or if you want to be more hands on, we are with you every step of the way. Reach new marketing heights in 2023 by utilizing all that P2P texting has to offer.

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