There are many ways that businesses, organizations, and political campaigns can use marketing to reach their customers, donors, and supporters. Some of the most notable methods include more traditional means, such as through TV or radio. Over the past decade, social media has gained a lot of traction for advertising as well. However, if you’re not using a P2P texting platform, you could be missing out on ways to not just reach your audience, but more importantly, connect with them.
If you have never heard of P2P texting, you might be wondering what it is and how exactly it works. Today, we’ll detail that information along with some unique ways that you can use a P2P texting platform and make the most of this trending marketing tool.
What is P2P Texting?
Peer to peer texting, or best known as P2P texting for short, entails sending SMS or MMS messages on a one-on-one basis in either a self-service or full-service (MudShare agents) environment. It allows for you to engage in real time, two-way communication with your customers, voters, or supporters. Meaning you can send them a text that they can respond to, not just a generic bot with an automated reply. On top of this, P2P texting is fully compliant with the latest TCPA regulations, allowing you to have peace of mind knowing that you are using a reputable and reliable approach to marketing.
Let the Numbers Do the Talking
If there is one thing that’s true, data doesn’t lie. The power of using a P2P texting platform is extremely obvious once you take a moment to review the numbers. When compared to email marketing, peer to peer texting has a whopping 98% open rate. Email marketing has only a 20% open rate. Not only that, but you can also expect a 45% response rate when compared to both email marketing and social media. Most responses even come within 90 seconds or less, which is a huge step above email’s 90 minute response rate.
4 Unique Ways to Use P2P Texting
Now that you have a little background information on peer to peer texting, it’s time to dive into some unique ways you can use this platform to reach your target audience.
#1.) Exclusive Coupon Codes
As a retailer, a P2P texting platform can be invaluable, especially as a means to send out coupons or other promotional offers. You can quickly send out an exclusive coupon code to your text message subscribers to encourage them to come into your store or to shop online. This is extremely effective in many situations. For example, say that you are a sporting goods store and a local team just won. Send out a coupon code for a percentage off of any of that team’s merchandise, offering it for a limited time as a way to celebrate their latest victory.
#2.) Collect Event RSVPs
For those in the political or non-profit realms, you know how important it is to make sure that your events are well attended. Whether you are hosting a fundraiser or an informational session, it helps to know how many people are planning to attend. Sending out email reminders works for some people, but for others, it might fall to the wayside.
Peer to peer texting can be extremely beneficial in these situations, as you can simply send out a quick message that says, ‘Please reply with ‘yes’ or ‘no’ if you are planning to attend our event on Saturday’. Because it only takes a few quick seconds to respond, you will be able to effectively collect more RSVPs than would have if solely relying on social media or email responses.
#3.) Recruit Volunteers
Volunteers are the lifeblood of any nonprofit organization or political campaign. Whether you are actively seeking volunteers to help clean up trash along the side of the highway or are trying to locate those willing to help you stuff mailers, peer to peer texting can help. In this day and age, most people avoid answering calls from unknown numbers. So if you’ve been trying to reach volunteers through cold calls, it’s time to rethink your methods.
A P2P texting platform can allow you to personalize your message with each recipient’s first name before requesting them to sign up for a time to help. This personal touch will go a long way in making your supporters feel seen and appreciated, which will encourage them to volunteer for a time slot. This level of engagement is crucial for ensuring you have all the manpower you need to accomplish your goals.
#4.) Improve Fundraising Efforts
Let’s face it: fundraising is hard. However, it is impossible to run your political campaign or finance your organization’s philanthropic efforts without the kind and generous donations from your supporters. That being said, you want a way to engage with them and ask for their financial support without seeming detached. It is a delicate tightrope to walk, but a P2P texting platform could be the solution that you’re looking for.
When sending out text messages, you can get creative with your fundraising methods. For example, you could provide photos of what your previous fundraising campaign was able to accomplish, such as building a life-saving water well in another country. You can also include links where your supporters can donate quickly and efficiently. Once you have collected donations, use peer to peer texting a way to thank the donors for their support and generosity.
MudShare’s P2P Texting Platform
If you want to get starting using peer to peer texting, then it’s time to contact the pros! Here at MudShare, our team of P2P texting experts are ready to help you get started with the platform right away. It is an extremely effective marketing tool across all industries, including small business, non-profit organizations, and even political campaigns. Whether you are interested in a more hands on approach or want our highly trained team to take the lead, we are there for you every step of the way.