Whether you are running for a local office or campaigning for a position in Washington, how you market yourself matters. You want to be able to effectively reach your target audience, communicate your goals and ideals, as well as share exactly what you will do with your time as a public official. In this day and age, it is now easier than ever to reach the masses. However, with so many different options at your disposal, it is important to ensure that you are using these tools in a meaningful way.
That being said, you might be wondering what some of the best marketing strategies are and how you might implement them into your campaign. Below, we have compiled a list of four powerful marketing tools, including giving you information regarding how to use a political texting service. Keep reading to get more details
#1.) Social Media
Right out of the gate, social media can be an excellent platform to share information regarding your campaign. When using social media, you can push out posts in real time and share immediate updates that pertain to issues that you care about. You can also share a wide variety of media, including photos, videos, polls, and more. Social media also allows you to engage with followers on a more personal level. You can respond to questions and comments, return messages, and thank donors and supporters in a very public way.
Just remember to follow the platform’s rules and guidelines when sharing content and you should be able to avoid issues. If you have a campaign manager or a public relations individual, make sure to discuss posts with them prior to uploading to your social media pages. Being mindful about how you use social media will be extremely beneficial in the long run.
#2.) Email Marketing
Though there are more effective ways to reach audience members, such as using a political texting service, email marketing does have a time and a place. If used effectively, email marketing can be a great tool to share useful information about your campaign, including newsletters. You can also ask for donations, thank supporters for their contributions, and send out reminders to hit the polls on election day. In 2023, almost everyone has an email address, so this can just be one more way to promote your campaign and push out updates to your subscribers.
#3.) Print Advertising
Upon first thought, many might believe that print marketing is an outdated concept. However, this simply isn’t true. In fact, it is one of the longest-standing forms of campaign marketing for a very good reason. Print media can add a tangible, trustworthy quality to your campaign and really solidify your message. In this digital age, almost anyone can create a website or social media account, including imposters or spam bots. Adding printed materials to your campaign helps supporters recognize you as legitimate and authentic.
A few good examples of print marketing include mailers, flyers, and brochures. These are excellent items to hand out at rallies or debates to help inform voters on your platform.
#4.) Political Texting
Last but certainly not least on this list is using a political texting service. Peer to peer texting can provide you with a next level way to connect to your voters and supporters. Using real time and personalized one on one communication directly to their phones, they can ask you questions, share thoughts and ideas, and you can even thank them for their time and effort. These suggestions are only scratching the surface!
Why P2P Texting?
Is political texting really that much more effective than other marketing means? The answer is a resounding ‘yes’!
Here are some fast facts about political texting that you won’t want to miss:
- When compared to email marketing, P2P texting has a 98% open rate. Email marketing sits at an underwhelming 20%.
- With a political texting service, you can expect a 45% response rate. This is in comparison to email, phone calls, and Facebook.
- If increasing engagement is your goal, you will be glad to know that political texting has a 90 second response rate. With email marketing, it can take up 90 minutes for a supporter to respond, if they even respond at all.
3 Ways to Use Political Texting
If you want to make the most out of your political texting service, there are a few ways you can do that. The sky’s the limit, but these are three great ideas to help you get started:
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Ask for Donations
No political campaign can function without money. If you want to gain the financial support from your voters, texting can be an easy and effective way to do so. Share a link to where they can donate and include a quick tidbit about where their contributions go.
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Recruit Volunteers
Other than the donation of funds, volunteering time is just as important. If you need help manning phone lines, stuffing envelopes, or even setting up chairs at an event, turn to your text message subscribers. This is also an effective means for sharing information, updates, and confirming times and dates.
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Say ‘Thank You’
Showing appreciation is an absolute must. Not only does it help your image, but it’s just simply the right thing to do. Whether a supporter gave five dollars or five minutes of their time, it was a meaningful donation. Sending out a quick yet personalized ‘thank you’ text message helps them to feel important and like their voice was heard.
MudShare’s Political Texting Service
Ensuring that your political campaign is successful takes a tremendous amount of time, effort, and planning. Utilizing the marketing tools at your disposal will make a huge difference in the long run and allow you to put your best foot forward when running for office. If you feel as though your campaign could benefit from a political texting service, then make sure to contact our MudShare team today! We would be happy to answer any questions you may have as well as provide you with an estimate for services.
