The face of marketing has changed dramatically over the last ten years thanks to the continued integration of social media and other digital platforms. With so many different ways to now reach customers, clients, and voters, it is only natural that it might all seem a little overwhelming. Are you doing too much? Are you doing too little? What is actually effective and what isn’t? To solve this issue, we have a solution you may have not thought of before: peer to peer texting.
But what exactly is peer to peer texting and is it right for your business? We’d love to answer those questions (and more!). Continue reading to learn more about peer to peer texting, what benefits it offers, and just who should be looking at using this incredible marketing tool.
An Overview of Peer to Peer Texting
In this day and age, almost everyone has a cell phone. You keep it nearby not just for calls or emergencies, but to check the weather, browse social media, take photos, listen to music, and so much more! However, other than a phone call, nothing inspires urgency like a text message.
Compared to an email or push notification, text messages have a 98% open rate and 45% response rate. That is because peer to peer texting allows you to engage in real time, two way conversations with customers or supporters. It is quick, effective, and doesn’t include all the animation or frills that an email or social media post might. This kind of engagement is a huge game changer for many businesses.
Is P2P Right for Your Business?
Now that you have a little background information regarding peer to peer texting, let’s dive into the real question: is it a good fit for your business? Businesses of all shapes, sizes, and industries can benefit from using peer to peer texting.
Shops and Retailers
Perhaps one of the largest markets that benefits from peer to peer texting are shops and retailers. According to research, 77% of consumers say that they prefer a business who utilizes text messaging rather than other types of communication. This is an excellent way to share upcoming sales, offer exclusive discount codes or coupons, and share any necessary information, such as extending hours of operation during the holiday season. The message you can share is quick, effective, and to the point.
Not only that, but it can be an easy way to offer a quick discount in the event of a timely opportunity. For example, if you sell sporting goods and there is a big snow storm moving into the area, you might offer up a flash sale on jackets or snowboarding gear. You can quickly push this information out to text message subscribers without all the additional time and expense of buying an additional TV or radio ad.
One of the biggest challenges that service providers face is missed or late appointment times. Not only is it incredibly frustrating, but it can cost providers thousands of dollars a year. When the customer doesn’t show up for their designated time slot, such as at a hair salon, massage parlor, or auto repair shop, you lose money, plain and simple. While mistakes happen and everyone forgets from time to time, there is a way that this can be remedied: peer to peer texting.
Just like with retailers, service providers can communicate sales and special deals going on. But they can also reap the added benefits of providing text message reminders to clients. Getting notifications and nudges about these appointment times can really help minimize no shows and save a lot of money. Plus, if you send these reminder texts out 48 hours prior to the appointment time, if a client has to cancel, they can communicate that quickly. This will give you ample time to fill in the time slot from your cancellation list, ensuring you stay busy and on schedule.
Now that things are opening back up following the worst of the pandemic, many people are looking forward to traveling. With this industry working its way back up, it is vital to stay relevant and competitive. One way to do this is by utilizing peer to peer texting. Just like with the aforementioned industries, travel agencies can quickly communicate sales and offer reminders. However, with the constantly shifting prices in airline travel, hotel bookings, and rental car reservations, getting that information to a client ASAP is absolutely necessary.
Peer to peer texting can be a useful tool to tell a client about a sudden price drop in a potential flight they were after or if an upgrade in a hotel booking suddenly becomes available. Even if the client is busy or at work, they will likely have a few seconds to respond with a ‘yes’ or ‘no’. As a travel agent, if you don’t act fast, those reservations can be gone in a matter of minutes. Your clients will appreciate your swift response and attention to detail.
And Many More!
While this is just a quick glance at some of the industries that benefit from peer to peer texting, the list doesn’t stop there. Politicians, higher education, and even municipalities are other types of businesses that would find value in adding peer to peer texting to their marketing strategies. The benefits of peer to peer texting cannot be overstated!
Get Started Today!
Are you interested in implementing peer to peer texting for your business? Then you need to contact our team at MudShare today! We would love to discuss your marketing strategy, find out what your goals are, and give you a quote that will work for your business and your budget. Without peer to peer texting, your company is missing out on the most effective way to reach customers and stay in touch with clients. Get the most bang for your buck by utilizing peer to peer texting services from MudShare!